Being the best means taking cues from the best. When it comes to membership sites, the best include such big shots as Monster.com, classmates.com, YouTube, MySpace and more. Here are 5 secrets of the big boys and how you can use them to launch your membership site.
1. Successful membership sites have a specific niche with a demand for their products and information. Think about classmates.com. What a fantastic niche! Imagine fitting the need of millions of people that want to connect to their old classmates, or are simply curious to see what everybody is up to. What is your niche? Even if it isn’t a niche that will reach millions, the tighter your niche, the more money there is to be made.
2. Successful membership sites know the value of maximizing their revenue by offering multiple revenue streams including:
· Affiliate Programs
· Advertising
· Information products
Monster.com is a website that makes fantastic use of their market’s needs by offering relocation services, job counseling, resume and cover letter services, education tools, and even money management tools. They also make money with advertisers and partner/affiliate programs. Follow the same money making strategies and you’ll be sitting pretty.
3. Successful membership sites realize the importance of building your brand and increasing exposure to your site
· Logo
· Slogan
· Repetitive design elements
YouTube has to be one of the most recognizable membership site logos around. Whether you see it from a distance on the side of a bus or at the top of a webpage, it’s instantly recognizable because it is simple, clear, and consistent. Three easy rules to follow when you’re designing your own logo and slogan.
4. Successful membership sites are successful at generating traffic via various techniques including:
· SEO
· Content
· Linking
· Careful choice of keywords
· Press releases
WeightWatchers and Elance are two membership sites that have capitalized on the power of keywords, word of mouth advertising, and valuable content. Wether you’re searching for recipes, success stories, or even fitness advice, WeightWatchers has content on the subject. Elance operates a little bit differently, they’ve harnessed the power of the keyword “freelance” to make millions.
Use these strategies to drive traffic to your membership site and success is virtually guaranteed.
5. Successful membership sites realize the value of keeping your members happy by offering:
· Articles
· Trainings
· Product reviews
· Guest interviews
· Content from other sites
· Free products to download
· Active forums.
· Regular e-mail contact
· Polls and surveys.
Pick any major membership website and take a look at the benefits they provide to their members. Monster offers a full range of services from education to relocation. WeightWatchers offers recipes, menu planning, and support for people with weight loss goals. EHarmony offers a bookstore, advice, and even parenting tips – that’s really jumping the gun but it works for them.
Give your members what they want and then go the extra step, give them what they don’t know they want – yet. |
