Protect Your Online Assets


Website Title : Protect Your Online Assets
Site Owner : Jeremy Gislason & Simon Hodgkinson
Location : United States
Contact Info : N / A
Date Launched : 01-October-2008
Home Page URL : http://www.ProtectYourOnlineAssets.com
Startup Costs : $1,000.00
Time Invested During Start Up : 60 Hours
Time Invested Weekly : 1 hour
Target Market Area : Business - Legal Protection
Technical Work Desc : Full Installation of MemberSpeed Software including cron jobs and payment gateway work through clickbank.com

Basic set up of the site via MemberSpeed CMS admin area

Audio editing and transcriptions
Brief Description of Your Site & Services Offered : Interview with Garrett Sutton of Sutton Law Center and Catherine Cary by Jeremy Gislason & Simon Hodgkinson

Discover How to Protect Your Online Business from Risking Crippling Fines, Business Closure, Criminal Prosecution and more.
Current Number of Members : 250
Sales to date : $6,000.00
Monthly Running Expenses : $50.00
Interviewed By MemberSpeed Inc.

Interview Date 2009-01-02

Question: Please describe in full detail how you set up your site
Answer

Simon and I decided to release a new product we'd had in the works this year using Clickbank.com as the payment processing gateway to accept orders.

Since Clickbank gateway integration was recently added as a new feature this spring with MemberSpeed we thought it would be a great way to do a live case study with it.

Here\'s what we did...

The product teaches business owners online how to better protect themselves from potential risks and legal issues.

Since our own lawyers have been so helpful to us for many years we thought who better to do it with then them, the true experts.

I should also mention that they have many high end clients and Garrett is a member of the State Bars of California and Nevada, he's also a member of the American Bar Association.

He's also a Rich Dad's Advisor, the author of seven best selling books and advises some very famous people.

So we talked with Garrett and Catherine and they agreed to help with the project.

We interviewed them, recorded it and then had transcripts made.

For recording the call we used a free conference line but we have also used skype with Pamela software many times in the past as well.

To edit the call we had our audio specalist do it but you could also do this on your own using Audacity software for example.

For transcribing the audio into word and pdf format we had our usual transcript team do it. But you could find fairly low cost services out there to do transcriptions as well.

The key is once you find someone good - keep them on your team to save time looking around the next time you need them.

Sutlaw then provided a great set of instant legal pages that customers can use on their own sites.

We then put together a software program that lets you just fill in the blanks and it spits out the pages ready made to use on your own sites.

While we could easily charge a few hundred dollars for this information we have priced it low for now so we can help out as many as possible.

Setting up the site was a breeze. Our techies installed memberspeed software on the domain we told them to.

We then had our editor check all the legal pages, event mailers and system variables.

Then Simon added the sales page and I uploaded the products and edited up the member area.

While Simon is an experienced copywriter and a very good one at that, you could hire pretty good writers for just a few hundred dollars sometimes.

In fact, Simon was actually pretty busy so we hired the sales copy out this time and then Simon tweaked it up and added the graphics and template style.

You can get templates already made fairly cheap and use images from istockphoto for your graphics and edit it all in adobe photoshop yourself or hire it out.

Clickbank approved the product and it is now selling well.

It was a team effort but of course everything could be done by one person if you are working by yourself.

In any case, you can see how we used MemberSpeed & Clickbank together.

And also how we used the power of a joint venture to created a solid product that will soon help tens of thousands of people out.


I hope this inspires you to think how you could do a joint venture or get a new product idea and then launch it using MemberSpeed.

Here are some useful links also for your current or next project:

Skype: http://skype.com
(free)

Pamela: http://www.pamela-systems.com/
(free but you should get the paid version)

Audacity: http://audacity.sourceforge.net/
(free)

Transcriptions: Outsource
http://www.transcriptionsservice.com
(fairly low cost around $60 for an hour)

Turn transcription into PDF
http://createpdf.adobe.com/ (free trial available)

Photoshop: https://www.photoshop.com/express/landing.html
(free online version)
(or you could outsource template design/use free templates)

Edit templates with NVU: http://net2.com/nvu/download.html
(free)

Design cover graphics etc.
http://www.InstantGraphicsPro.com
(example)

business protection tips:
http://www.protectyouronlineassets.com/



Question: How do you collect payments for your products or services?
Answer

Clickbank



Question: Which modules and plugins do you use the most for this site?
Answer

Audio module & Affiliate module



Question: Please tell us a little about your background
Answer

You can read more about Jeremy & Simon here:
http://www.protectyouronlineassets.com/AboutUs/cms/About_Us.html



Question: What kind of research went into this before building your website?
Answer

We've had many customers ask us if they could use our legal pages on our sites over time. Plus we've see legal issues come up online and many sites not abiding by any rules.

We wanted to better educate online businesses as well as our customers on how to protect themselves legally.



Question: Did you outask the site set up using the CMS based Admin area or build your site on your own? (If yes, please describe)
Answer

We out tasked most of the site set up and management of the site.It now runs on autopilot



Question: How did you launch your new site?
Answer

We didn't do a big fan fare launch of anything.
In fact, we haven't even told most of our lists yet! We are rolling this out slowly right now and letting things progress.

It's fun to see how you can take a little snowball, roll it slowly but once it gets to a certain point it just keeps on going on its own getting bigger and bigger.



Question: What promotion methods do you use?
Answer

Linking from our own sites Affiliates
Article Marketing
Social bookmark marketing



Question: Which method of traffic generation has proven to be the best for you?
Answer

So far just linking to it from our own sites and affiliate traffic but we have recently implemented more SEO, backend and social network marketing tactics so we expect things to change.



Question: Are you using the built in affiliate module? (if yes, you may provide an affiliate sign up link)
Answer

Yes!
One thing we did was use the built in affiliate
Program as well so that all customers or even just anyone who wants to promote it can sign up, add their clickbank username and promote it.
Already about 30% of the sales are coming from affiliates and it is all through Clickbank

If you want to become an affiliate use this link:
http://www.protectyouronlineassets.com/Affiliate_program/affiliate_manager/registration.html



Question: Do you use the Reseller Plugin-gifted feature to increase your member signups?
Answer

Not on this project but we use it on other ones



Question: Would you mind sharing your sales numbers?
Answer

Over $6,000 in sales and increasing to date



Question: In your opinion, what is the coolest feature in MemberSpeed?
Answer

The ability to outtask the entire site basically and let it run on autopilot while having the power to instantly check everything from sales, traffic and members.



Question: How has using MemberSpeed saved you time and/or money?
Answer

It has saved us about $5,000 - $10,000 every time we set up a new project.

Not to mention it has cut off about 1-2 months of time involved as well so we can take action on project much faster and cost effeciently now.



Question: What is your biggest challenge each month?
Answer

Managing so many sites and new project ideas:)



Question: How has MemberSpeed.com helped you with your online business?
Answer

It has saved us time and money over and over again



Question: Would you recommend MemberSpeed.com to others?
Answer

Yes, of course!



Question: Where can people sign up or learn more about your site?
Answer

You can go right here:
http://www.ProtectYourOnlineAssets.com/


To Your Success!

Jeremy Gislason & Simon Hodgkinson
MemberSpeed.com

MemberSpeed, Inc.