Latest MemberSpeed Plug-in Streamlines Social Proof
Communicating authenticity and building trust are major hurdles to overcome in an online business environment. Online businesses who overcome these challenges attract increased sales and improved customer loyalty. This type of consumer confidence is generally developed through a variety of social proof methods to build their sales message. The latest plug-in for MemberSpeed, an online software solution for online business development, allows small business owners to capitalize on this phenomenon with a simplified approach to case study development.
“The Case Study plug-in allows users to profit quickly from the increased leverage of case studies,” says Jeremy Gislason, co-founder and spokesperson for MemberSpeed Inc.
As Web 2.0 continues to influence online commerce, case studies are an increasingly critical component in the sales process. In the process of converting visitors into buyers., recent studies reveal that case studies are the most effective of common social proof tactics, including statistical data and testimonials.
“Case studies show visitors that your product has worked for real people,” says Gislason, “and that makes it easier to overcome buyer objections so that they genuinely consider your product and its potential in their life.”
MemberSpeed is comprised of a core system of web development and marketing essentials that can be combined with optional plug-ins. The web-based platform enables business owners to manage and monitor online operations without specialized knowledge or programming skills. The Case Study plug-in is one of three new additions made available this summer in conjunction with the complete upgrade to the core components.
“The Case Study module was developed through our standard combination of user feedback and research-driven market research,” says Gislason, “and it significantly enhances our dedication to provide business owners with the tools to do what they need quicker, easier and more efficiently whether they come in knowing a lot or nothing at all.”
For more information on the Case Study plug in, MemberSpeed, membership sites and their applications in Web 2.0 contact Jeremy Gislason or Simon Hodgkinson at email@example.com