Push Button Public Relations
MemberSpeed Introduces the Media-friendly Module
Effective and timely communication with the media has always presented a challenge to small business owners undertaking public relations efforts. Once the challenge of writing a compelling press release is met, the challenge of getting the release to the right outlets remains. The latest plug-in from MemberSpeed, a content management system for small business owners, tackles that challenge through a unique permission based distribution system.
“Getting your newsworthy messages to the media can be a key to growth,” says says Jeremy Gislason, co-founder and spokesperson for MemberSpeed Inc., “by helping you reach audiences that your other marketing tools may miss.”
Press Releases have been part of business operations since the rise of newspapers very early in the last century. The format and purpose has largely remained the same and technological change has not reduced the impact or effectiveness of well written and accurately distributed press releases. This new tool allows business owners to create an online press room that attracts media attention as well as enabling selective distribution to key media.
“With this module, our users can share their new releases in a number of ways,” says Gislason, “and provides the media with access to archived releases and other research materials.”
The Press Release plug-in is the latest release for the MemberSpeed core system. Based on a central core of web development and marketing tools, MemberSpeed’s comprehensive content management system was developed specifically for small business owners. Although it is most often used to develop and manage the increasingly popular membership sites, it is easily adapted to information and product sites. Through the web-based platform business owners can easily manage and monitor online operations without specialized knowledge or programming skills.
“This plug-in was introduced to help our users attract publicity to their business” says Gislason, “Once set up, it acts as an online press room and research tool for the media so that it delivers value and invites contact.”
For more information on the Press Release plug-in, MemberSpeed software, or membership sites and their applications in Web 2.0 contact Jeremy Gislason or Simon Hodgkinson at firstname.lastname@example.org