JV Prerequisites

Note: We generally work on a 8 – 12 week advance planning schedule for external promotions. If you have a launch ‘tomorrow’ or ‘next week’ we cannot promote it.

We are very selective in the types of offer we promote or endorse to our visitors, members and subscribers and we would ask you to review the products and services we provide to ensure your offer is complimentary in nature before submitting a joint venture request.

If you have a competitive product to something we already offer that does not mean we will not promote it – if it’s better or offers alternative features to something we already offer for sale we are still happy to talk as our ultimate goal is to provide best solutions for our customers.

Be aware that we have worked very hard for many years to build our business and mailing lists up to where they are now. We have some of the most loyal readers online because we look out for them and at all times place their interests above our own whenever we promote or endorse a new product.

We protect that reputation fiercely.

To save us all time and to guarantee that we we look at / review your product for possible promotion we ask you first to meet ALL of the following criteria:

1) You have supported our launches or promoted our products with good results within the last 12 months. Note: "Support" means you did your best to send us qualified visitors and were able to generate sales of our products through your affiliate link.

If you are new, have a small list and managed a small number of sales this is fine also, level of comitment is what counts. "Support" does not mean you sent a few hundred clicks or ‘half-assed’ it to simply get your foot in the door. We do keep records and can easily see who genuinely makes an effort.

2) You have never been sued by your customers, affiliates or been investigated & found guilty by authorities for bad business practices. A quick Google search on most business or individual’s name nowadays will usually reveal enough information for us to see this for ourselves.

We’ve seen some big names go down in flames over the years because they thought they could get away with cheating their customers or their affiliates for short term gain. Seriously if you fall into this category your days are numbered in this marketplace and we have no intention of working with you.

3) Your affiliate program must be on Clickbank.com or your business must have a SOLID track record of paying affiliates in a timely fashion. We want to feel comfortable in the knowledge we will be paid and importantly that any customers we send you will not encounter any difficulties should they seek a refund or wish to cancel an ongoing subscription.

This may seem a little strong but we have been ‘burned’ by a number of ‘big names’ in the industry who didn’t pay commissions either on time or at all. (they either took the money and ran, or Paypal shut them down or the company broke up and the owners sued each other etc).

Also some of our customers in the past have been cheated by vendors who would not honour 30/60/90 day refund policies nor cancel billing subscriptions in a timely fashion when asked.

Non of this is acceptable so at this present time Clickbank.com is the only 3rd party payment system we have 100% confidence in right now.

4) Your product must be solid, be worth what you are charging and do what both you and your copy says it will do. Seriously, if it’s a software it had better work properly. (We understand bugs and issues can come up with even the best software, so as long as we know you take care of things right away that do come up that is fine).

If it’s an ebook, software, training course or coaching program, it had better be worth the money you are charging. We’ve seen too many $2,000+ price point products that are only sold at that price so the vendor can offer a high level of commission.

Anyone who we feel is overcharging and under delivering to their customers will not be promoted.

5) Using ‘deceitful’, ambiguous or misleading marketing tactics on your sales pages or in your sales funnel. This includes blind copy – for example if you’re only talking on your sales page about how much money you made and how much money people can make using your "magic button" but make no mention of what your product actually is we will automatically make the assumption you are selling an "Empty Box" and we will not promote.

Please note: the same goes for fake income shots or income claims made about your software or training that we know to be untrue. For example: The income shown in your screenshots is from a previous product launch and not really generated as a result of you actually using your "Google/Clickbank (insert name here) loophole" software…

We are not stupid, we know people don’t make $527,422 in 10 days from free traffic without doing anything except clicking their mouse 6 times – It’s bullshit and if you attempt to slide it past us be prepared to be called out on it.

This also includes totally fake scarcity on your sales page like ‘Only 300 beta testers available’ or similar scarcity numbers telling people you only have 236 spots left on your main sales page etc when you’ve sold thousands or even tens of thousands of your product. If you’re going to use scarcity use a number and stick to it for real or use something else such as a date/time deadline. Yes we know scarcity gets people to take action now but be real about it, it’ll work better for you in the eyes of your customers.

5B) Hidden forced continuity. We actively seek out products that generate continuity commissions, however only if it is CRYSTAL clear to the customer on the sales page and order form that they will be rebilled.

We ask that a minimum customers are shown when they will be rebilled and how much they will be rebilled for how long. Selling a subscription service and being clear about it is totally normal.

Using an upsell tick box to a contitnuity program that a customer can untick during the order process is fine. It’s all about choice.

However using a pre-checked box the customer CANNOT un-check as a forced upsell from the main product they are buying is NOT fine, that’s forced continuity and our readers, visitors and members do not like it. (or even worse, ‘hidden forced continuity’ where a customer is mysteriously rebilled at a later date with absolutely no mention of that during the sales process.)

6) To help us determine if your product is a good fit for promotion or endorsement we need full access to all elements of your offer – provide access information with any submission along with a breakdown of commissions, bonuses and anticipated run dates so that we have a full picture and do not need to refer back to you for additional info. (refrain from hype – just the detail and facts please)

7) If your product is already selling please provide metrics – or test traffic metrics if it is not yet publicly available.

Why we had to finally post this…

We’ve seen a lot and we’ve ‘been around the block’ a few times, nothing much shocks us, however 2010 has highlighted way too many things we see as detrimental to our industry and to legitimate vendors.

During 2009 we saw more and more vendors not paying commissions owed to their affiliates, yet in some cases these same vendors openly boasted about how much money they made. And during ’08 and ’09 we saw more and more forced or hidden continuity offers being pushed on unsuspecting buyers – Thankfully the FTC and Visa/MC finally got active to prevent this but there are still many of these offers around.

This year has seen pretty much a new product launch everyday of the week, every month for the whole year. On some days we’ve seen as many as 6 products launching on the same date.

We’re talking both ends of the spectrum here, from low end, very low quality, dubiously pitched offers flooding the market on Clickbank or other affiliate platforms all the way up to high-end $1k – $5k products from certain groups of ‘marketers’ who are clearly overcharging for video training or webinar coaching simply so their ‘friends’ will promote for easy pay days of duped customers.

We’ve been asked to promote over 100 legitimate individual launches during 2010. (And perhaps 250 more that weren’t even worthy of consideration) Basically one a day!

Our time is valuable, as is the time of our readers and members, so if we decide to spend it reviewing products we need to know first and foremost if they are actually worthy of that time. Hopefully this list will weed out the ones that are never going to make the cut.

This is not an excercise on positioning, we are not making this public to be all ‘High and Mighty’, we are doing this cause we CARE about our members, subscribers & customers.

Without our customers, we’d have no business, and we plan to be here for the long run. Business is not just about how much money you can make right now without thought for how it is made.

Partnership with other businesses don’t work if one party has as a goal to ride off into the sunset leaving a trail of wreckage behind them.

Nor is it a one way street where we promote you and you never do anything to help us in return.

We believe that good business is about providing a product or service of value that customers want and will be happy to exchange their hard earned money for.

We only wish to do business with like minded individuals or companies.

If you’re with us on this and you’d like us to take a look at your next product launch, and you meet ALL of the above requirements then Click Here to submit your request: with the subject: JV Request for Jeremy & Simon.

Remember we are booked up for a few months but we are happy to promote great products that we know will do our members good if used.

Warm Regards

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